Elliott Hasiuk

  • Experience

    Integrated Media and Growth Strategy

    Channel and vertical agnostic with a focus on balancing efficiency and scale

    VP, Media @ GALE

    GALE

    Mar 2026-Present, NYC

    • Leading integrated media strategy and measurement across complex accounts.

    Partner, Head of Media and Growth

    Part and Sum

    Sept 2018-Mar 2026, Brooklyn

    • Built and led a distributed media and growth function, profitably scaling managed investment to nine figures. Delivered breakout performance for category-defining brands including GitHub, Cash App, IMAX, Notion, Mejuri, Merit Beauty, Life Time Fitness, Ad Age, PAW Patrol, and Bluevine.
    • Led enterprise new business wins and account expansion that contributed to the Residence acquisition. Trusted advisor to startup founders and enterprise C-suite leaders, partnering closely with strategy, analytics, and creative teams to align media investment with measurable business outcomes and P&L accountability.

    Growth Marketing Consultant

    Oct 2013-Sept 2018, Tokyo

    • Profitably managed ad budgets up to $20K/day.
    • Ran ecommerce marketing for a landing page that closed 10.7K orders in the 1st 3 weeks.
    • Drove 14.5x all in ROAS for clients with Deathwaltz Media Group.
    • Managed paid social campaigns to sell out Envision Festival 2018, Costa Rica.
    • Tripled YoY site traffic for Urban Nomad Film Festival 2018, Taiwan.
    • Ran Japanese paid search and ecommerce strategy for a Kyoto architecture materials firm.
    • Ran go-to-market strategy for a Tokyo based logistics startup.

    Serial eCommerce Entrepreneur

    Oct 2014-Dec 2017, Tokyo

    • Launched bootstrapped DTC channels from $0 to millions in revenue.
    • Earned endorsements from Ariana Grande, PewDiePie, Michelle Phan.
    • Closed 80K ecommerce orders.
    • Grew 450K social media followers and 150K profile email list.
    • Profitably managed marketing budgets above $40K/month via paid social, paid search, shopping, influencer, email marketing and direct mail.
    • Career highs of 5174 orders/month and over $35K/day in revenue without discounting.
    • Managed a global team of up to 20 marketing, creative and operations professionals.

    Branded Content Producer

    Sept 2011-Oct 2013, Tokyo

    • Collaborated with Pharrell Williams, Junkie XL, Télépopmusik & Mario Testino. 
    • Produced content for branded events by Audi, Mercedes, Reebok, H&M in JP and SG.
    • Work featured in Vogue, The New Yorker, The Guardian, Art Asia Pacific Magazine, VICE.
    • Performed for 1000s of people at Lowlands (NL), Summer Sonic (JP), La Gaîté Lyrique (FR), Java Soulnation (ID), Kaloo Bang (RE), Formoz Fest (TW) and Renn Fayre (US).

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