• Experience

    Full funnel marketing and ecommerce consulting.

     

    Channel and vertical agnostic with a focus on balancing efficiency and scale.

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    Principal, Media and Measurement

    Part and Sum

    Sept 2018-Present, Brooklyn

    • Leading the paid media and measurement practice at Part and Sum.
    • Collaborating with strategists to drive growth for startup and enterprise clients across channels and verticals.
    • Managing and advising on paid media strategy with a focus on paid social, paid search, shopping, video, display, native, DOOH, ecommerce marketing, email/sms/owned channel marketing strategy.
    • 2019: Senior Manager, Growth Marketing
    • 2018: Growth Marketer

    Marketing Consultant

    Oct 2013-Sept 2018, Tokyo/Philadelphia

    • Profitably managed ad budgets up to $20K/day.
    • Ran ecommerce marketing for a landing page that closed 10.7K orders in the 1st 3 weeks.
    • Drove 14.5x all in ROAS for clients with Deathwaltz Media Group.
    • Managed paid social campaigns to sell out Envision Festival 2018, Costa Rica.
    • Tripled YoY site traffic for Urban Nomad Film Festival 2018, Taiwan.
    • Ran Japanese paid search and ecommerce strategy for a Kyoto architecture materials firm.
    • Ran go-to-market strategy for a Tokyo based logistics startup.
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    Serial eCommerce Entrepreneur

    Oct 2014-Dec 2017, Tokyo/Philadelphia

    • Launched bootstrapped DTC channels from $0 to millions in revenue.
    • Earned endorsements from Ariana Grande, PewDiePie, Michelle Phan.
    • Closed 80K ecommerce orders.
    • Grew 450K social media followers and 150K profile email list.
    • Profitably managed marketing budgets above $40K/month via paid social, paid search, shopping, influencer, email marketing and direct mail.
    • Career highs of 5174 orders/month and over $35K/day in revenue without discounting.
    • Managed a global team of up to 20 marketing, creative and operations professionals.
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    Creative Artist

    Sept 2011-Oct 2013, Tokyo

    • Collaborated with Pharrell Williams, Junkie XL, Télépopmusik & Mario Testino. 
    • Produced content for branded events by Audi, Mercedes, Reebok, H&M in JP and SG.
    • Work featured in Vogue, The New Yorker, The Guardian, Art Asia Pacific Magazine, VICE.
    • Performed for 1000s of people at Lowlands (NL), Summer Sonic (JP), La Gaîté Lyrique (FR), Java Soulnation (ID), Kaloo Bang (RE), Formoz Fest (TW) and Renn Fayre (US).
  • Marketing Partner

    Deep expertise in managing campaigns on facebook, google, shopify and klaviyo.

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  • reach out

    I live, work and keep a creative studio in Brooklyn.

    Brooklyn
  • playlist

    Creative collabs with Pharrell Williams, Junkie XL, Télépopmusik, Mademoiselle Yulia, Go Chic, @verbal_ambush...

  • music

    Some tracks from artists I've worked with while touring as a session drummer in:

     

    Tokyo, London, Paris, Singapore, Amsterdam, Shanghai, Vancouver, Réunion, Jakarta, NYC, Osaka, SF, Kaohsiung, Portland, Taipei, LA